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While all marketers work hard to come up with names that attract consumers, the automobile industry goes into overdrive when attempting to capture the fantasies of car buyers. A car name can make a driver feel rich, powerful, sophisticated, sporty, adventurous, rugged, or downright dangerous—who wouldn’t feel like king of the road in a Mercury Marauder or a Chevrolet Avalanche? Below are some of the more inventive car names and the images they attempt to convey:
Rugged Adventure:
Nissan Frontier, GMC Safari, Toyota Tundra, Ford Expedition
The Wild, Wild West:
Ford Bronco, Jeep Wrangler, Dodge Dakota, GMC Yukon
No Directions Necessary:
Lincoln Navigator, Chevrolet Trailblazer, Ford Focus
Space Age:
Infiniti FX45, Cadillac SRX, Audi S4, Jaguar X-Type
Cosmic:
Pontiac Solstice. Chevrolet Equinox, Dodge Aries, Saturn Sky
Aristocratic:
Buick Regal, Lincoln Continental, Dodge St. Regis, Buick Park Avenue
Aristocratic and French:
Lincoln Versailles, Pontiac Parisienne, Buick LeSabre, Chrysler LeBaron
Animal Magnetism:
Ford Mustang, Mercury Cougar, Corvette Stingray, Plymouth Barracuda
Birds of Prey:
Ford Thunderbird, Pontiac Firebird, Ford Falcon
Hipster:
Pontiac Vibe, Ford Freestyle, Dodge Neon, Toyota Matrix
Cute as a Button:
Renault Le Car, Mini Cooper, VW Bug, Nissan Cube
Too Cute for Words:
Reliant Kitten, Chevrolet Luv
Wall Street Power Broker:
Pontiac Executive, Oldsmobile Achieva
Don’t Mess With Me:
Chrystler Crossfire, Aston Martin Vanquish, Lamborgini Diablo, Plymouth Fury
Vroom! Vroom!
Triumph Spitfire, Pontiac Gran Prix
Good Citizen:
Honda Civic, Acura Integra, Plymouth Reliant
Poetry in Motion:
Hyundai Sonata, Datsun Bluebird, Honda Prelude, Nissan Silhouette
Secret Agent:
Dodge Stealth, Mitsubishi Mirage, Dodge Shadow, RollsRoyce Phantom
Strange Japanese Conceptions of cool American Car Names:1
Honda Life Dunk, Isuzu’s Mysterious Utility, Mitsubishi Delica Space Gear
